MATTIR Jobs - PR & Marketing Coordinator

PR & Marketing Coordinator

Location: Sydney, Australia
Employment Type: Full-Time

MATTIR is seeking a detail-oriented and digitally-savvy PR & Marketing Coordinator to join our founding team as we bring our debut collection to life. In this dual-function role, you’ll support the day-to-day PR program while helping execute 360° brand campaigns across digital, CRM, social, and PR.

You’ll work closely with the Marketing Manager and warehouse team to ensure every brand interaction—from first scroll to post-purchase—is seamless, thoughtful, and on-brand.

Key Responsibilities

    Marketing Support

    • Manage the marketing calendar across campaigns, launches, and comms
    • Support planning and rollout of seasonal campaigns
    • Write, edit, and proof brand-aligned copy for web, social, email, and internal docs
    • Conduct competitor and industry research to bring fresh insight to the team

    CRM & Email/SMS Marketing

    • Build and schedule email/SMS campaigns in Klaviyo
    • Manage list segmentation, flows, and sign-up forms
    • Optimise open rates, CTRs, A/B tests, and overall campaign performance

    Paid Media

    • Assist in creative briefing and ad copy for Meta and Google Ads
    • Liaise with media agency on asset delivery and performance reviews
    • Support affiliate programs and paid placements

    Influencer & PR

    • Coordinate all influencer gifting, seeding, and stylist call-ins
    • Manage product send-outs, courier bookings, and gifting inventory
    • Maintain tracking databases, contracts, and ROI reports
    • Support showroom presentation and PR loan management

    Social Media

    • Support execution of organic social across IG, TikTok, Pinterest, LinkedIn, YouTube
    • Build and schedule content aligned with brand tone and campaign calendar
    • Maintain content schedules and engage with the community

    Key KPIs

    • CRM: CTRs above benchmark; 2+ A/B tests/month
    • Marketing: On-time rollouts; 5+ insights/month
    • Influencer: Gifting confirmed 7 days pre-launch; weekly ROI reporting
    • Social: 100% calendar adherence; engagement above benchmark

    Who You Are

    • Hyper-organised, proactive, and a confident multitasker
    • A strong communicator with a sharp eye for detail and tone
    • Excited by fashion, ecommerce, digital, and building something from the ground up
    • Comfortable supporting launches and events outside standard hours

    Tools You’ll Use

    • Must: Klaviyo, Shopify, Google Suite, Canva
    • Bonus: Adobe CS, Figma

    Why MATTIR
    As one of our first hires, you’ll have hands-on exposure to all sides of a fashion brand in motion—digital, creative, operational—and the opportunity to help shape how MATTIR connects with the world. This is a rare role for someone looking to grow with a brand from day one.

    To Apply
    Send your CV and a short cover letter to brittany@mattir.com.au with the subject line:
    “PR & Marketing Coordinator Application – [Your Name]”